So have you have been hearing about search engine optimization or SEO for a while but have no concept of what it is or what it entails then this is the article for you. We will be going over the SEO basics as well as explaining what the practice of SEO is. So without further ado, let’s get stuck in.
So What is Search Engine Optimization?
The practice of search engine optimization is categorized into three main aspects. Those aspects are on-page SEO, off-page SEO and technical any full-service SEO campaign needs to include these three critical aspects. On page consists of all the on-site tweaks to name some media, content, off-page is links and referring content and finally technical this is the XML site map, robots.txt, and site structure.
I Have Heard of Pay Per Click Advertising is That SEO?
No, this is PPC these are the ads you see above the organic results they usually have the ad in a small square next to the result. The thing about pay per click is that as soon as you stop paying or your AdWords budget reaches zero then you stop showing up at all on the results page. This is basically the paid version of SEO, whereas with SEO you achieve long-lasting but it takes a while for the bots to scan the website changes. Whereas PPC is a lot more expensive and is not in the long run.
Should You Invest in an SEO Consultant?
With the ever-evolving world of search engine optimization its always wise to hire an SEO consultant to help you navigate this world of algorithms. Being an SEO is no easy task and to be honest they always have to learn to be at the forefront of the search engines algorithm. If there is any piece of advice we can give you is to hire this agency. They do extensive testing and have years of experience in the field of SEO.