So have you have been hearing about search engine optimization or SEO for a while but have no concept of what it is or what it entails then this is the article for you. We will be going over the SEO basics as well as explaining what the practice of SEO is. So without further ado, let’s get stuck in.
So What is Search Engine Optimization?
The practice of search engine optimization is categorized into three main aspects. Those aspects are on-page SEO, off-page SEO and technical any full-service SEO campaign needs to include these three critical aspects. On page consists of all the on-site tweaks to name some media, content, off-page is links and referring content and finally technical this is the XML site map, robots.txt, and site structure.
I Have Heard of Pay Per Click Advertising is That SEO?
No, this is PPC these are the ads you see above the organic results they usually have the ad in a small square next to the result. The thing about pay per click is that as soon as you stop paying or your AdWords budget reaches zero then you stop showing up at all on the results page. This is basically the paid version of SEO, whereas with SEO you achieve long-lasting but it takes a while for the bots to scan the website changes. Whereas PPC is a lot more expensive and is not in the long run.
Should You Invest in an SEO Consultant?
With the ever-evolving world of search engine optimization its always wise to hire an SEO consultant to help you navigate this world of algorithms. Being an SEO is no easy task and to be honest they always have to learn to be at the forefront of the search engines algorithm. If there is any piece of advice we can give you is to hire this agency. They do extensive testing and have years of experience in the field of SEO.
First thing you should know that behind good ranking websites on search engines has an influence on many factors. SEO has become also a great way of expanding your business horizons and an even better method lead generation. But unfortunately, as we mentioned above acquiring those rankings can be nothing short of a minefield.
Since there are so many factors when it comes to search engine optimization it’s not always easy to uncover what the competition has done better than your website. Do they have a more user-friendly theme or is it because they have way more backlinks or the fact that their on-page (content, h headings, titles and meta) are all on point? Maybe their website speed is next to none, well no matter the case we have got the tool for you.
We will be going through a number of tools that will help you check out the competition in a number of ways. All will be easy and simple to use so don’t worry if you are not tech-savvy. So without further ado, we will first be going through website speed.
Website Speed Is Key To Quality SEO
Making sure your speed is on point is key to having constantly high rankings in the search engines. Simply put if you were to wait for a website or service to load for 2 min you would obviously click back and click the next result.
Now one of the most comprehensive services for checking your website is Google’s very own speed test that you can find here: https://developers.google.com/speed/pagespeed/insights/. If that doesn’t work for you then you can check out others like GT Metrics and Page Speedtest. If you are using WordPress then speeding up your website can be as easy as installing a plugin like WP fastest cache.
Why Is SEO Important for Your Business?
Is your business in Adelaide, Australia? We’ll be you after local clients and customers coming through your door? Then you need local search engine optimization. Without this, your website has little hope. Local SEM is all about researching the best keywords that are related to your business and ranking for them on search engine websites.
Only the best experts can you achieve the best cost-effective results. With the right content link building strategy and plan of action, you will be able to reach the goals intended.
The Equity-Marketing Firm is ecstatic to announce that we will be hosting our grand reopening within the next month, and a long-time period and new customers are invited to take part in the event. For those who’ve expressed an interest in signing up for the next round of consultations, you have been emailed a separate application, and could automatically be notified as soon as enrollment begins. For current enrollees and members, you ought to have already received an e-mail from the employer concerning the new sign-in procedures. Thank you for your patience for the duration of these upgrades.